Behind content philosophy described as thin lays the notion that marketers were able to utilize content that wasn’t really substantial without paying the price in terms of the lower rankings. This approach fundamentally changed in 2011 when Google launched an algorithm specifically designed to decrease the amount of content with quality that is low. At the same time, concise and focused content with sound data was rewarded on search pages with appropriate high rankings. Since then, the algorithm went through several changes, each making this practice more difficult to implement, to the benefit of marketers who realize the value of optimizing the search engine.
- Find and get rid of the 404 pages that your website may have.
- If you are finding redundant information or copies of pages, deletes them.
- Find the pages that are outdated and either delete them or bring them up to speed.
"Back then, marketers could easily manipulate their search rankings by relying on keyword-stuffing and farm link-building practices."
Read more: https://www.seoblog.com/thin-content/