Some people think of branding as just being a collection of colors and logos. And while these are important to branding, branding actually involves a lot more than that too. Branding involves creating a uniform perception of a company where all of the elements fit together, and then fit with the company's mission statement. A big part of branding is also what is known as tone and voice. Tone and voice refers to the idea that everything connected with a company is easily recognizable as that company.
- There are some important differences between branding and marketing, and you need to know the definitions to use them accordingly.
- Branding refers to having a uniform and identifiable company culture and identity across all areas.
- Marketing is more about promoting the products and services of your brand to bring in desired customers.
"When pushing your brand online, it’s important to hone in on both your branding and marketing strategies."