With so many brands out on the market, companies are having to work harder to stand out. One solution is known as niche marketing. Niche marketing is about identifying the narrow subset of customers that your company should target. One of the first things you need to do when developing a niche marketing campaign, is to look at your competition. You need to know what your company does that they don’t – to know what will make a customer select you over them.
- Niche marketing strategies are important, and start with understanding who your competitors are.
- You should target a very narrow audience and go to where they are instead of waiting for them to come to you.
- Listen to customer feedback and be sure that your brand is unique.
“Discover what a niche marketing strategy is, how to develop one, and examples of these strategies in action from popular brands.”