Heike Young's work at Salesforce has made her a finalist for B2B Content Marketer of the Year. What can we learn from her about successful B2B content marketing strategy? First, it all begins with a love of content. Young loves what she does. On top of this, add a commitment to conducting original … [Read more...]
For Better Results, Think of Content Marketing Like a Product
Amanda Todorovich and Matt Bakaitis of Cleveland Clinic instruct people not to think of content marketing as a project. Instead, they say to think of it as a software project. Amanda treats each marketing channel - blog, email, social media, etc. - as its own product. This forces her to consider … [Read more...]
SEO vs. PPC: When to Optimize and When to Pay for Traffic
Two basic search engine marketing methods are Search Engine Optimization (SEO) and Pay-Per-Click (PPC). SEO relies on generating “organic” content and site traffic in order to raise your search engine results ranking. PPC involves purchasing ads and paying the search engine company whenever someone … [Read more...]
Boost the Relevance of Your Content with Benefits and Features
Focusing on benefits and showing how features are beneficial to the buyer helps to create content marketing that works. The benefits that speak to your audience inform them of how the product will make them feel. How it will make them a better person, or make their lives better. It speaks to them on … [Read more...]
7 Google Analytics Reports That Show How Your Blog is Really Performing
There are 7 Google analytics reports that show how good your blog is doing. When most people log into Google Analytics they go to 2 reports, but there are 7 that they should be looking at because it can help them out a lot more in the long run. The Audience Overview and The Acquisition Overview are … [Read more...]
8 Unconventional Marketing Tactics Every CMO Should Take Advantage Of
Traditional marketing strategies do not always continue to increase return on investment, so CMOs should use unconventional techniques if they find their conventional efforts have plateaued. Some non-traditional techniques include using Reddit, creating edgy or unusual campaigns, giving awards … [Read more...]
10 Tips From Best-Selling Authors That Will Polish Your Content
Content marking professionals could learn a lot from fiction writers, since a lot of the principles of good fiction writing also apply to content. Read as much and as widely as possible, because reading is the single best way to understand different writing styles and learn how to capture audience … [Read more...]
Agencies See Growth in Content Marketing Business [New Research]
The Content Marketing Institute’s 2019 Agency Survey finds that both full-service and specialized agencies are devoting a lot of time and attention to content marketing, and that most agencies perceive the content marketing sector to be growing. Both Business-to-Business and Business-to-Customer … [Read more...]
Want to Create Better Content? Coach A Kids’ Team
If you look closely at the skills needed for being successful at work and the ones needed for being successful in personal ventures, you’ll likely find a lot of overlap. In hew new blog post, Greg Reid summarizes the novel idea of coaching a children’s activity to develop creative inspiration. He … [Read more...]
The Why, When, and How of Republishing Blog Posts
Many bloggers, including the Content Management Institute, occasionally republish their old blog articles for a variety of reasons. Sometimes, the purpose is to make content much more discoverable for readers who might be new to the blog. Republishing can also be used to reiterate advice that is … [Read more...]