Traditional marketing strategies do not always continue to increase return on investment, so CMOs should use unconventional techniques if they find their conventional efforts have plateaued. Some non-traditional techniques include using Reddit, creating edgy or unusual campaigns, giving awards (whether or not they mean something), and encouraging brand loyalists to share the products you use, whether this is via hashtags, Instagram, or user contents. Other techniques include tapping into existing online traffic, hiring artists to create public art, rewarding customers for loyalty with gifts, and leveraging your audience's passions to start a movement.
- Many oft-used marketing ploys got that way because they work well initially. But, watch out for plateaus that can arise, making them ultimately less cost-effective.
- Using Reddit could prove to be a good marketing ace in the hole, as it is somewhat under-utilized, sadly as the groupings available pinpoint many different types of niches specifically.
- Since browsers can get numb being constantly barraged with similar messages, try something that gooses them, such as a truly bizarre meme, or a freaky contest.
"It’s likely that there’s a subreddit conversation surrounding your specific products, and you can leverage the existing audiences through these conversations."