The Content Marketing Institute’s 2019 Agency Survey finds that both full-service and specialized agencies are devoting a lot of time and attention to content marketing, and that most agencies perceive the content marketing sector to be growing. Both Business-to-Business and Business-to-Customer agencies are strongly interested in expanding their production of audio and visual content. While the vast majority of agencies engage with the top and middle stages of the customer journey, significantly fewer devote substantial effort to customer loyalty and retention, even though improving customer loyalty can produce an excellent payoff.
- Many agencies are depending on content marketing and they have made their investments in content marketing to help manage their clients.
- A new report has been published by CMI that studies how agencies use content marketing although it knows a lot how it is used to market content.
- More than half of the agencies that were interviewed in the report about their content marketing use say that they have been using it for several years.
"The new results also reveal some fresh opportunities for many agencies providing full-service or specialized content marketing, in areas that stretch from content formats to stages in the buyer journey."