Heike Young's work at Salesforce has made her a finalist for B2B Content Marketer of the Year. What can we learn from her about successful B2B content marketing strategy? First, it all begins with a love of content. Young loves what she does. On top of this, add a commitment to conducting original research and "upcycling" content. Young further testifies to the value of employee engagement, in her case, making sure all 35,000 employees at Salesforce are aware of the content she creates. In less than a decade, Young has seen content marketing grow and evolve to something that is now widely understood and respected.
- From the beginning of her career, Heike Young worked at creating content across a variety of media.
- Part of Heike Young’s content creation strategy involves meeting with her target audience personally.
- The 35,000 employees at Salesforce need to be aware of the content, so they can use it, share it, and promote it easily.
"Every piece she creates reflects a research-driven focus on the customer and fits into a cross-platform plan supported by her homegrown toolkit for employee engagement."