Content marking professionals could learn a lot from fiction writers, since a lot of the principles of good fiction writing also apply to content. Read as much and as widely as possible, because reading is the single best way to understand different writing styles and learn how to capture audience attention. Try to minimize the use of jargon and complicated language, and cut out anything that doesn’t directly contribute to the goal of the content. Try to avoid using the passive voice whenever you can.
- When creating a storyline, be relentless in weeding out everything that is not germane to the story.
- Stay away from lazy modifiers; case in point the word very.
- To get a feel for words and their flow, it's wise to read as many good authors as you can.
"It’s the equivalent to a beautiful and true piece of fiction short-listed for the National Book Award."