Many bloggers, including the Content Management Institute, occasionally republish their old blog articles for a variety of reasons. Sometimes, the purpose is to make content much more discoverable for readers who might be new to the blog. Republishing can also be used to reiterate advice that is still relevant, or even just to fill the editorial calendar at times when the blog’s publisher or writers expect to be very busy. Republishing is more appealing than just redistributing URLs for content that is dated from years ago.
- Data suggests that even subscribers rarely read every single blog post that arrives at their email all the way through.
- Because of this, it is smart to consider republishing some posts, perhaps updating for new found facts and tweaking for added nuance.
- By republishing select blog posts, writers give subscribers a heads up vis a vis those items that are still highly relevant and worth remembering.
“Michele Linn wrote a post to explain the republishing strategy in 2017 that still lives and still gets traffic, though less than it once did.”