Republishing articles is a good idea, because not everybody gets a chance to read them right away. There may have been a few other articles they were interested in reading at the time, and just didn’t get around to reading the one you initially published. Think about how you are when you are subscribing to articles, you may get around to reading one or two, or perhaps even none, and then that’s it. You will use this same approach when republishing, more people will get a chance to read it.
- Republishing blog goals can help refresh your content catalog, boost your search rankings with regards to SEO and fill your editorial calendar.
- If you have a post that is getting very little traffic, try redirecting an old URL and see if that improves its numbers.
- If one of your older posts is blowing up, post a new theme based on the same topic so that you can be fitting in with modern popularity.
“We republish articles to remind our audience of good advice that’s still valid and relevant.”