Social media has now been around for a while, and they all change with the times, so figuring out a good and consistent marketing strategy on social media can be difficult. Here are some good ideas to keep in mind for marketing on social media in 2020. For example, you should work out a good hashtag … [Read more...]

Technology is changing, and it's more important now than ever for companies to have a strong social media presence to help with their marketing strategies. Social media marketing comes with many benefits, among them the increased awareness of your brand in the public because of social media's … [Read more...]

Marketing, like everything else, keeps changes as technology changes. For example, in 2020 there is a trendy rise in the use of chatbots and content marketing, while digitization is becoming less popular. Here are some more predictions for how the marketing industry is changing in 2020. For example, … [Read more...]

Personalized marketing utilizes data and digital tools to provide individualized content to a target audience. To accomplish this, it is crucial to know your audience: their age, location, devices, etc. Twitter and Facebook have tools that assist with this. It's also helpful to manage consumer … [Read more...]

Carousel ads are a great way to communicate things about your brand to other people about what you have going for you as far as the business front is concerned. You can easily show off new things about your company to people, by offering sneak peaks of things that are going to be coming soon. You … [Read more...]

If you want more of a reach for your social media content, consider using employees who have built a large social media following to improve your outreach. Using in-house influencers like these can make it easy for your content to stay on-brand, since they're already representatives of your brand … [Read more...]

Content marketing has a six times better conversion rate than other forms of digital marketing. The most powerful structure for content marketing involves the content cluster strategy. This involves writing related content clusters around a central topic, thereby establishing your brand and your … [Read more...]

One can have the best writing and content in the world but without a solid SEO strategy for their content it will never reach the public. It is important to use the best methods to generate traffic to one's online presence. It is important to use the key words which will rank your content high in … [Read more...]

Figuring out SEO doesn't need to be hard--to get a good ranking, all you really need is good quality content. Because of this, you should make sure that your creative team is part of your SEO strategy. Nowadays, it's expected that you should create content for algorithms, and creating good content … [Read more...]

The availability of massive amounts of data means that more and more businesses are making use of analytics. A survey conducted by Onepath reveals that two-thirds of small businesses spend at least $10k annually on data analytics, though many indicate something is lacking. For example, 62% believe … [Read more...]