If you want more of a reach for your social media content, consider using employees who have built a large social media following to improve your outreach. Using in-house influencers like these can make it easy for your content to stay on-brand, since they’re already representatives of your brand through their jobs, and it can be much more cost-effective than hiring outside influencers. Here are some tips for how to best use employees as influencers to improve your social media reach.
- You can work with influencers in-house to organically improve your company’s reach and engagement.
- Using in-house influencers is a cost-effective method, since they’re already employees and have a built-in following.
- Here is how to use in-house influencers for company outreach and more.
“When they share your brand’s content on social media, or when you share content about them, you’ll notice an uptick in organic reach and engagement.”