Marketing, like everything else, keeps changes as technology changes. For example, in 2020 there is a trendy rise in the use of chatbots and content marketing, while digitization is becoming less popular. Here are some more predictions for how the marketing industry is changing in 2020. For example, personalization in marketing messaging is likely to become more important, and influencer marketing is still on the rise. Read on for more marketing trends in the new year.
- The trend speeding towards digitization and automation is slowing as these agents are observed to be efficient, but lacking in the ability to engage.
- One marketing pundit believes that 2020 will bring a greater use of knowledgeable external agents, or paid media, as an integral part of marketing budgets.
- Ongoing improvements in technology and particularly AI mean that customer messages can become even more customized.
“Innovative and interactive elements within an email, without leaving the inbox, is set to become a key trend in the coming year.”