In 2020 the marketing changes will probably be mainly focused on paid media. Social media is a expanding as technology inevitably changes. Gone are the days when you can send mass emails and expect to gain consumers. People want more a personalized form a marketing are they probably aren’t even going to look at it. There is enough information that you can get about a person now that you can gauge what it is they will be interested in.
- Today’s marketing is more personalized, which is now easier thanks to Artificial Intelligence.
- Email continues to be a marketing standby, but in 2020 emails are interactive, with surveys and carousels to keep readers engaged.
- Brands are relying more on multiple influencers to promote their products and reach a broader audience.
“With Digitization and Automation slowly becoming less admirable due to its lack of meaningful engagement, Marketing is appearing to become more humanlike once again.”