Social media has now been around for a while, and they all change with the times, so figuring out a good and consistent marketing strategy on social media can be difficult. Here are some good ideas to keep in mind for marketing on social media in 2020. For example, you should work out a good hashtag strategy for Instagram, and make sure that you have careful ad placement on Facebook. Read on for these seven tips for social media marketing.
- On Instagram, restrict yourself to a targeted 5-10 hashtags, even though you're allowed up to 30.
- Instagram "likes" never meant much anyway, so turn your attention to comments.
- Split tests (aka A/B tests) can be conducted within Facebook Ads Manager.
"Pick any social platform and you’ll find that as it grows older users come and users go. New features are launched, while other features are removed. As these platforms age, it can be challenging to figure out how your business brand or personal brand can get the most out of them."