Every successful marketing campaign is based around the same four pillars, or the "4 Ps." First, there is product, which involves the physical offering or service that a brand provides. Next, there is price of that product and any discounts that may be involved. Third is the place, which involves … [Read more...]

Search engine optimization, or SEO, is imperative for online businesses to reach potential customers. Although, since Google's algorithm is constantly changing, it is often difficult for brands to keep up with the different variables that affect their search engine ranking. Luckily, there are plenty … [Read more...]

Driving traffic to your website can be a lengthy process, but there are few rules experts in the field believe you should follow. Instead of looking at SEO rankings, sites should be focused on conversion rates. Also, updating old content that is still popular will revamp life into your site. For … [Read more...]

Long-form content is great for websites since the large amount of information often proves valuable to the reader. As opposed to short-form content, which offers quick explanations or definitions, long-form content allows readers to view your site as a source of knowledge, rather than a … [Read more...]

Spending money on content marketing is often though to go against traditional practices of search engine optimization. But, as SEO changes, content marketing has become imperative for e-commerce site. Not only will it help to gain more keywords, but it will allow users to spend more time on your … [Read more...]

SEO during this pandemic can be quite a frustrating task. We have to keep an open line of communication with our customers. Some larger businesses such as Pepsi have taken a more one on one approach with their consumers. We have to keep our website load times fast so that people don't scurry off … [Read more...]

Digital marketing has many more advantages over traditional marketing. This has become ever more apparently while many are working at home due to the Covid-19 pandemic. With digital marketing you can expand your reach to millions at a lower cost. Not everyone is going to be your target demographic … [Read more...]

There's a good chance most companies aren't getting the most value from their digital marketing strategy. This market is huge and it's critical to stand out. Digital ad spending is set to grow 19% this year for a total of $129.34 billion. It's important that we streamline our goals and figure out … [Read more...]

In an everlasting race to get instant results and improve profitability, marketers keep generating novel and creative ideas in order to attract traffic to their website. Often some simple strategies are dismissed and forgotten, so here’s a quick refresher. Keep your design simple, but add videos, … [Read more...]

Social media is becoming the way consumers end up buying products. It is shown that 4 out of 10 consumers browse online before purchasing a physical product. Twenty six percent of users like an ad more if it is posted by someone they know. These numbers aren't exactly huge but they are telling. It's … [Read more...]