You can create content that has value, but this won't necessarily mean that it will perform well, in fact it can have the opposite effect if you aren't aware of what your audience wants to hear. Your content also has to be meaningful and useful to people. Even if your content is about the most … [Read more...]

Data Management Platforms can help retail brands attain success in many different ways. A Data Management Platform is simply a tool that helps consolidate different data sets of a company through many different channels. Data Management Platforms feature Data Ingestion, Data Management and … [Read more...]

There are many different ways that you can improve the content on your website for people that are using screen readers. First, make sure that your content is easy to read by using shorter sentences and bullet points. You also should make sure to avoid using abbreviations and prevent any spelling … [Read more...]

Video storytelling is a wonderful method to reach your audience in a new way. One easy way to get started with visual storytelling is to modify your already published written content to suit a video format. Video storytelling can reach people in more personal ways through amplifying their stories. … [Read more...]

When it comes to SEO links, there are such things as good links and bad links. A great way to check if you are generating good links is to use a backlink checker. This will allow you to see an entire list of backlinks that points to your website on the internet. You will see where these links are … [Read more...]

The first step in improving your business' SEO is getting to know your audience. Audience research can help immensely in improving your audience reach and engagement. Once you know what draws in your current audience, you can capitalize on that for reeling in a new crowd. It's also important to make … [Read more...]

Responsive web design affects search engine optimization in a major way. We are seeing mobile friendly websites become more popular and without it, a business will have trouble surviving. When it comes to responsive web design, you want to make sure that your site is very easy to use. You also want … [Read more...]

A lot of potential customers can be lost if you don't have your website optimized for customers who don't speak your language. We can add folders inside our website.com directory so that website.com/spanish would allow the website to change for users of Spanish. If you have the money you can get the … [Read more...]

Whether you are new to SEO or you have been at it for a while, you will want to scope out how others are performing SEO wise. You will want to gain a better understanding of how people are performing, but keep in mind you don't want to copy what they are doing. You are just going to want to gain a … [Read more...]

Many companies try to optimize their SEO because they are wanting to rank higher in search engines, but the reality is, is that it is a moving target. What you should really be focusing on is user engagement because you want to focus on relevancy rather than just ranking higher. A lot of searches … [Read more...]