The first step in improving your business’ SEO is getting to know your audience. Audience research can help immensely in improving your audience reach and engagement. Once you know what draws in your current audience, you can capitalize on that for reeling in a new crowd. It’s also important to make sure that major search engines cite the correct information for your business. Lastly, creating a variety of content (such as blog entries, videos, essays) will boost your SEO by expanding your content base.
- Most small businesses owners are faced with the daunting task of developing and maintaining a solid SEO strategy.
- According to Corey Morris of the Search Engine Journal, audience research is a critical component of your SEO decision making process.
- To maximize your sales funnel, your SEO content should cover the what, why, and how of working with your business.
“As a modern entrepreneur, you likely already know how important it is to have a strong online presence and that a big part of this is how well you do with your SEO efforts.”