A lot of potential customers can be lost if you don't have your website optimized for customers who don't speak your language. We can add folders inside our website.com directory so that website.com/spanish would allow the website to change for users of Spanish. If you have the money you can get the domain for the specific country such as website.ca. Google won't penalize you for having duplicate content from other languages so you will want to add multi-lingual meta tags along with the translated content.
- You will need to use multilingual SEO meta tags in order to reach as many people as possible, as you want your content to reach more than one country.
- You will need to set up your country subdomains either after the gTLD, before the gTLD or by replacing it completely.
- Make sure to list your business in different directories and try to generate quality links for other countries users to be able to access.
"If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries."