Increasingly, content is being seen as an important strategy for modern businesses, but according to Content Marketing Institute's 2021 Content Management and Strategy Survey, approximately 40% of those polled in the survey reported that the company or organization they work for do not utilize … [Read more...]

In the ever-important field of content marketing analytics it is important to create objectives that truly matter and to make sure that everyone on your team is synchronized, and there are three steps for achieving these. First, make a real objective that can be achieved over the course of a set … [Read more...]

Content that is tailored for conversion is of paramount importance in a company's marketing campaign, and there are seven ways to raise the conversion rates of your posts. First, your calls to action should be more convincing and precise. Second, reputable persons and figures of authority should be … [Read more...]

Social media is a great way to influence consumer purchasing decisions, and there are different ways to enhance social media marketing. Be attentive to your audience by observing feedback and possibly sharing posts made by your audience. Monitor the market and companies competing against you. … [Read more...]

Compared to yearly plans, quarterly marketing plans are more granular and less vague. Planning a quarterly campaign begins with a look at past performance. In doing so, choose a few Key Performance Indicators that align with your objectives. When creating a plan, make sure to develop goals. The … [Read more...]

Email marketing can be combined with Search Engine Optimization (SEO) to get the most out of your marketing efforts. Sending blog posts to your email list and adding a clear call-to-action is beneficial. You can also use email to survey your audience and learn more about their desires and fears. Any … [Read more...]

Content is the basis of driving sales and clicks to one's web presence. Good content will separate successful business from a failing one. There are several measures one can take to ensure their content is successful. First, content should be focused on providing positive information, it should look … [Read more...]

Digital marketing presents sometimes a challenge when it comes to achieving good return on your marketing investment. This metric is especially important for smaller businesses with tighter marketing budgets. In theory, content should improve your returns, and the results support this. The problem … [Read more...]

It is no longer necessary to emphasize the importance of having a website for a business of any size. This is now widely accepted truth. However, that is only a first step towards successful implementation of your digital marketing strategy, because there are almost two billion websites today and … [Read more...]

As a hard-working B2B or B2C business owner, you fully appreciate SEO and the positive impact it ca have for your business. It's also likely you appreciate that a blog full of stellar content that reaches out and engages and informs browsers is a superlative way to garner fresh leads that can lead … [Read more...]