Email marketing can be combined with Search Engine Optimization (SEO) to get the most out of your marketing efforts. Sending blog posts to your email list and adding a clear call-to-action is beneficial. You can also use email to survey your audience and learn more about their desires and fears. Any email you send should include social sharing buttons to encourage sharing of your content. Again, be sure to include a call-to-action. Another idea is to take newsletter content that is sent to email subscribers and repurpose it into blog posts. You can also use emails to ask subscribers for reviews, which are particularly helpful with local SEO.
- Email marketing is one of the top ways to reach out to potential customers and generate sales leads.
- Some of the benefits of email marketing include low bounce rates, more personalization, and it even leads to better social media engagement.
- For online retailers, email marketing is also a great way to ask past customers to leave positive product reviews.
“SEO helps you reach the top of the Search Engine Results Pages (SERPs). This, in turn, can give added visibility to your brand and help establish you as an authority in the industry.”
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