It is no longer necessary to emphasize the importance of having a website for a business of any size. This is now widely accepted truth. However, that is only a first step towards successful implementation of your digital marketing strategy, because there are almost two billion websites today and your competition is fierce. It is critical to focus on optimizing search engines in order for your website to perform one of its most important functions, which is to generate and convert the leads. This metric is directly correlated to your revenue.
- It is excellent to have your site online. However, with more than a billion sites out there that merely constitutes a start.
- The hard truth is that more than 60% of users will show their interest only, or primarily with the first five results generated.
- To ensure your site gets to that level, so it gets noticed, you must use quality keywords, offer truly engaging reader content and provide worthy backlinks.
“Let’s say that you provide industries with industrial cleaning services. In this context, you need to find out the keywords people use while searching for industrial cleaning services. Compile a list of the top 10-15 primary keywords.”