You will first want to take note of the page loading time. If the page takes too long to load, then it is automatically deemed not user friendly. It can be hard to navigate a new web page so it is important that you make it as user friendly as possible. On page SEO, is good for making sure your audience has an easy go of it using the web page. Keep in mind that video content is also appealing, and a landing page will help you with converting visitors into customers.
- Page load time is an extremely important metric as slow page loading will hurt your SEO and make customers avoid your website.
- Video content is extremely important in 2020 because it helps lead to conversions at a much higher rate than text or images.
- Use a landing page and give a welcome message or a message about your brand that people will see when they're looking to convert.
"On-page SEO is related to SEO elements of your own website. It plays a crucial role in boosting your sales so it’s important to incorporate it. Good on-page SEO will make your website more user-friendly, thus increasing conversion rates while also appealing to search engines."