Content that is tailored for conversion is of paramount importance in a company’s marketing campaign, and there are seven ways to raise the conversion rates of your posts. First, your calls to action should be more convincing and precise. Second, reputable persons and figures of authority should be mentioned. Third, content should be interspersed with keywords related to purchasing intent. Fourth, make sure to answer questions that your audience has in mind. Fifth, use great headlines that capture attention. Sixth, manufacture a sense of urgency to further compel potential consumers to buy your product or service. Seventh, use powerful images such as infographics and avoid mundane imagery.
- Calls to action should be more convincing and authority figures should be referenced.
- Headlines should be attention-grabbing and content should incorporate keywords related to purchasing intent.
- It is effective to combine powerful images with an artificially created sense of urgency.
“Instead of monitoring your calls to action, you need to create content itself to drive conversions.”