In the ever-important field of content marketing analytics it is important to create objectives that truly matter and to make sure that everyone on your team is synchronized, and there are three steps for achieving these. First, make a real objective that can be achieved over the course of a set time period. Second, make a clear and concise definition of what should be considered “success.” Third, organize your analytics hierarchically according to importance and promptly evaluate them.
- Create a real and shareable objective that should be completed over the course of a set time.
- Create a clear and concise definition of what should be considered success for your business.
- Properly analyze the results and consider categorizing these results in a hierarchy of importance.
“One useful measurement architecture that emerged in the last decade is a concept called objectives and key results (OKRs).”