There are many different reasons why it is important for a small business to have search engine optimization. SEO helps smaller businesses compete with the larger corporations as everyone is on a level playing field when it comes to search engines and their algorithms. Small businesses also rely on … [Read more...]

There is no denying the importance of social digital platforms for companies and businesses regardless of their size. Given the relatively low marketing investment needed, they are especially useful for small companies. Several platforms that have a big market reach are truly global and have a high … [Read more...]

Social digital media unleashed almost an unlimited potential to marketers. The best of all is the fact that investment in these marketing initiatives does not have to break your budget, which makes these platforms especially useful for smaller companies. Building your brand needs to include your … [Read more...]

The powerful of digital platforms can no longer be ignored. While big companies heavily utilize this marketing channel, it is actually the small companies that can get the biggest return through these platforms. There are many marketing tools that can be deployed on them and additionally, marketers … [Read more...]

Owners of small companies and startups often need to balance multiple roles and deal with limited budgets. It is not surprising to find out that in such situation, SEO is not their priority. Since marketing tends to follow trends, SEO is often neglected because it was a trendy word at some point. … [Read more...]

Link building is an SEO strategy that is used to increase traffic and rankings in search results. A link simply allows visitors to go from one page to another by clicking on hyperlinked text. Links can be attached to text, images, or videos. Link building is very important, and since so many people … [Read more...]

If you are a small business owner, you should be looking to scale your small business for local SEO. There are many ways that you can do this and the most popular way is to create content that has a local angle to it. You see this with hotels all the time, as they compile a list of all the best … [Read more...]

There are many different ways that having a website can benefit your business. A website will create an online presence for you and it's a way of establishing your brand to other people. It also can help build trust, as new clients will visit your website and look to learn about you and your … [Read more...]

There are a few different ways that a small business can do search engine optimization in a seasonal business. The key is to plan ahead and temporarily close your My Business listing on Google. This is practical and it lets users know that your business is only open for a specific period of time. … [Read more...]

If you are a small business using search engine optimization, you want to do everything in your power in order to rank your business on the top of google. When it comes to SEO, the more prominent your website is, the more likely it is to get viewed by a wide range of audiences. Localization is also … [Read more...]