There are a few different ways that a small business can do search engine optimization in a seasonal business. The key is to plan ahead and temporarily close your My Business listing on Google. This is practical and it lets users know that your business is only open for a specific period of time. You also want to conduct a website audit during this time and figure out if there is anything you need to fix on your website, or improve upon.
- During the offseason, contact Google My Business support to have them mark your business as temporarily closed.
- During the downtime, put together an SEO plan for next year.
- Conduct a website audit to locate broken links, improve site speed, and optimize for mobile devices.
"If your site has crawl errors—meaning that the search engines can’t correctly parse the information on some or all of your pages—Google will tell you."