Search engine optimization (SEO) can help your website attract organic traffic. It is cheaper than paid ads, but garners far better close rates. Successful SEO combines driving traffic to your site with converting that traffic by creating a good user experience. Analyzing user behavior reports and traffic data, and conducting thorough keyword research are a big part of it. So is writing long-form content that is valuable to your readers. In addition, your site should be optimized for mobile devices, on-page SEO (headlines, meta tags, etc.), and off-page SEO (social media, gust blogging, etc.). Check page loading speeds as well. Lastly, try to acquire high-quality backlinks to your site. Note that it will take some time for SEO efforts to pay off.
- Organic traffic through SEO is free and has close rates far better than those of paid ads.
- Examine user behavior reports and traffic data, and conduct extensive keyword research.
- Optimize your website for both on-page (e.g., meta tags, headlines) and off-page SEO (e.g., guest blogging).
“Marketers sometimes feel as though they’re at odds with Google. The search engine fails to rank their best content, for instance, or they see a huge drop in traffic after an algorithmic update.”