If you are a small business owner, you should be looking to scale your small business for local SEO. There are many ways that you can do this and the most popular way is to create content that has a local angle to it. You see this with hotels all the time, as they compile a list of all the best restaurants located near their location. You also should be optimizing your website for both voice search and mobile use. Voice search is becoming more frequently used due to smart speakers and voice assistants and mobile searches are used on the go by people every single day.
- Create content that has a local angle, such as compiling a list of the best restaurants near your business.
- Make sure to optimize your website for voice search as nearly 50% of people are using smart speakers or virtual assistants when they look up information.
- Make sure your website works on mobile as more and more people are looking up information on the go.
“Local SEO is an area of digital marketing that helps small businesses with physical locations to reach their ideal customers through search engines like Google. When people in your area are looking for the products or services you offer, you’ll want your business to pop up in the search results, and having a local SEO strategy will help you to ensure that.”