Having a thorough understanding of how SEO generates optimal traffic is essential in maintaining a prominent online presence. Finding ways to apply these SEO tactics to local regions can be even more profitable. Tailoring your website’s content to specific areas will allow you to bring in consumers looking to primarily shop locally. You can do this by utilizing Google’s keyword planner in order to see which keywords are currently trending within the region that you are trying to appeal to.
- Historically, SEO keywords are simple and direct, but voice search has encouraged to use longer keywords. By including these in your content you will naturally bring in voice search users.
- From 2016 to 2017, visits to websites on mobile devices grew by 6%. This shows just how important a mobile-friendly website is.
- If your business caters to more than one locale, try to make several “About Us” pages that has content surrounding each individual region.
“Send a post-purchase email or text asking customers to write a review (but only after you’ve screened them via an internal survey to ensure you’re not approaching dissatisfied customers).”