There are many different reasons why it is important for a small business to have search engine optimization. SEO helps smaller businesses compete with the larger corporations as everyone is on a level playing field when it comes to search engines and their algorithms. Small businesses also rely on SEO to help them build a reputation as well as credibility. Finally, optimizing your website with quicker loading time and page speeds will help you increase your rankings regarding SEO as well.
- Search engine optimization keeps small businesses competitive as it allows them to fight against bigger companies with larger budgets.
- SEO helps to build brand credibility and will help users trust your brand more over time.
- SEO can help improve a users experience as typically you will need to optimize your website in order to increase your SEO rankings.
“SEO is how marketers, via website content, development, and design, tell search engines (such as Google and Bing) what your website/business is all about.”