Owners of small companies and startups often need to balance multiple roles and deal with limited budgets. It is not surprising to find out that in such situation, SEO is not their priority. Since marketing tends to follow trends, SEO is often neglected because it was a trendy word at some point. This, however, hides the importance of it in overall marketing strategy. The fact is that today, in a dynamic and ever-changing digital world, it is more significant than at any time in the past.
- Plenty of companies with solid product ideas have failed due to weakness on the marketing side.
- SEO is about building a base for long-term growth rather than just boosting short-term sales.
- SEO gives you access to a lot of high-quality data about your customers.
"SEO can also help you boost the performance of your business on various digital fronts."