When it comes to blogging, there are different thoughts as to how long a blog post should typically be. The answers differ because it really depends on what exactly the goal of your content piece is, and who your audience is. The research that has been done seems to favorite articles that have over … [Read more...]
SEO Myths—10 Times Almost Every SEO Expert Was Wrong
Although most SEO experts are particularly well-versed in the areas of production and profit, there have been several times where the majority of them were proven wrong. This rare but educational scenario can be referenced in how just one out of eight experts voted that putting a company's star … [Read more...]
How to Create Effective Marketing Strategies for Your Business
A marketing strategy is very important to the growth of a business. The purpose of a marketing strategy is to create a long term plan for a business to promote its products. This is different from a marketing plan, which focuses more on the short term. A marketing plan is more about attracting new … [Read more...]
How to Format Your Blog Post: 7 Effective Tips for 2023
Writing can be viewed as a science, because of how many things go into it - these include style, message, structure, and format. While the information in the writing is important, the way it's formatted is just as important. Formatting is structuring the article in a way that will highlight the … [Read more...]
Marketers Are Too Focused on Tactics, But Should Look More Towards Strategies To Advance Their Careers
Approximately 39% of marketers claim that writing email marketing are the number one areas in which their company does not completely meet the bar. Since email marketing is shown to bring in some of the highest conversion rates of 2022, lacking in this area is far from ideal. When it comes to the … [Read more...]
How Many Internal Links Does My Content Need? See What a New Study Has Mapped to This
While it is important for businesses to have link building strategies, many don't focus enough on internal links. Their focus tends to be more on backlinks, even though most internet content doesn't contain backlinks. Dealing with internal links can be tricky, as is shown with the statistic that … [Read more...]
Eliminating SEO Content Cannibalization Boosts Traffic By 110%, Keyword Insights Says
When you get rid of SEO content that cannibalizes itself, you will see a boost in your online traffic by 110%. Content cannabalization happens when you have multiple pages on your site that target the same keyword. This makes the pages compete against themselves for rankings and really will cause … [Read more...]
Mobile Traffic Growth At Risk. What To Do About It?
Throughout the last decade, the smartphone has become the way most people get their information. And it was projected that it would only increase. But that dropped off a bit during the Covid pandemic. People didn't think the pandemic would last for the length of time that it has, and they didn't … [Read more...]
6 Ways Digital Marketing Has Changed Social Media – Social Media Explorer
Digital marketing, the use of digital channels to promote or market products and services, has greatly changed how social media is used. It has allowed for more personalized experiences and greater targeting of content and ads. It has also increased networking on social media. The two-way … [Read more...]
10 Must-Have Chrome Extensions for SEO
When it comes to SEO (Search Engine Optimization), it can take an extreme amount of work. However, if you want to save yourself some headache, take a look at a couple google chrome extensions for the SEO. The chrome extension allows you to not only customize your web browser, but you will also gain … [Read more...]