Although most SEO experts are particularly well-versed in the areas of production and profit, there have been several times where the majority of them were proven wrong. This rare but educational scenario can be referenced in how just one out of eight experts voted that putting a company's star rating or a star emoji in their title would produce higher conversion rates. Since emojis are not always received well in professional settings by all audiences, this is not always a wise strategy to engage in.
- For titles, switching from title case to sentence case caused a slight decline in traffic.
- Putting city and state in the titles of a cannabis directory site didn't help, as most everyone expected.
- Adding a simple CTA to a pizza delivery website's title tags not only didn't help, it hurt.
"We run SEO tests with our tool SplitSignal to determine which changes are worth keeping and which were just a shot in the dark that didn’t pan out."