With the evolution of social media platforms comes the evolution of social selling. Social selling is a way for businesses to interact with customers, rather than interacting with products. To be successful, social sellers should use the correct social media platforms as their target audience, as well as provide engaging content. Some things that social sellers shouldn't do is forget how important it is to listen to their customers and or forget that data gathering is a great way to gain success.
- Social selling has undergone a lot of changes in recent history and is much more broadly applied than in the past.
- Understand the social platforms your audience uses and why, while ensuring that you are really hearing the messages they are sending out.
- Ensure what you provide is value based and truthful, while also being aware the day-to-day activity is more important than the normal company financial landmarks.
"When it comes to “social selling,” you can’t view social media as just another broadcast medium where you simply blast out offers, deals and promotions."