A recent study has shown that when you are constantly change your titles to functioning titles that the SEO algorithm likes, there will be a much higher click through rate to your page. Using keywords that instill a trust into your product has shown to be more effective than trying to change the emotions of the buyer so they buy your product. Using the right words can help you get higher up on the SEO page.
- Commercial content page titles are focused on finance whereas functional content page titles are focused on functionality of products.
- Functional titles are much better for CTR as they were found to have an increase in CTR by 9%.
- Make sure that you test out your titles and make changes as you get more and more data from your audience.
“The company discovered that talking about the benefits of the products and services can lead to more conversions than being more emotional.”