Writing can be viewed as a science, because of how many things go into it - these include style, message, structure, and format. While the information in the writing is important, the way it's formatted is just as important. Formatting is structuring the article in a way that will highlight the important information, and make it better for the person reading it. And readers who are having a better experience, will continue reading, and stay with an article longer.
- Proper formatting of a blog article makes the reading experience more enjoyable and engaging.
- Depending on the situation, you can use listicles, how-to articles, guides or comparison reviews.
- The title, heading depth, text-formatting, white space, and cross-links are all important.
"Besides providing valuable and useful information, your article actually delivering on its promises often comes down to how it is formatted."