Online businesses need to ensure their search engine optimization, or SEO, strategy is aligned with the overall needs of their business. As content creation teams continue to grow and businesses scale their digital operations, organizations need to get their workers on the same page for the overall success for the business. For example, management should be providing feedback on keyword targets, and editors should be providing validated keyword targets to their writing staff. Also, it's important for businesses to set key performance indicators for their teams to better improve their content strategies.
- Disconnects can happen between the SEO team and other employees, so it's important to prevent this.
- In order to prevent disconnects, it's important for the SEO team to be part of the process of writing assignments.
- It is important to get feedback from the SEO team, so page copy should be sent to them.
"Some organizations use email or a calendar to schedule content writing. When the SEO team is in the loop, it helps keep SEO strategy on track."