The initial step in creating content that will make readers want to return to your blog is by engaging their imagination through a fantastic opening. Your headline and opening paragraph should be used to automatically engage the reader, persuading them to continue reading. This can often be done through active engagement techniques such as asking the reader a rhetorical question, or sharing an anecdote. You can also use similes, metaphors, and analogies which allow you to tell an entire story in just one sentence.
- The most powerful technique that you can utilize as a writer is to engage the reader’s imagination upfront.
- Since its been shown that people love discovering new factoids, start off each article with data that draws them in.
- Using analogies, similes, and metaphors in your blog can help you tell a story in just one sentence alone.
“Just imagine how disappointed you’d be after crafting a killer headline for your post, only to lose readers with an opening that failed to carry the momentum.”