Competition is fierce among marketing agencies, but search engine optimization can be used to attract more clients. Link building is an important part of SEO. Use your network of existing clients, strategic partners, advertisers, and others to form online connections. Writing guest blog posts and longer form ebooks is another good practice. If necessary, employ a content writing service to help with quality. Online reviews are another important digital asset. Use a review funnel to gather and post positive reviews while filtering out negative ones. Finally, make use of a marketing automation system to help manage and track relationships with clients and prospects.
- Oftentimes marketing agencies are swept up in keeping their clients in the black. They forget to apply the know-how to their own business.
- One thing you can do for your agency is leverage that giant, network of peers and clients you've amassed. Use them to create valuable links to your business site.
- Know some great client success stories? Get them to write testimonials, better yet guest blog on your site.
"There are many more marketing agencies than ever before, and their very expertise is in getting found and hired."