When it comes to blogging, there are different thoughts as to how long a blog post should typically be. The answers differ because it really depends on what exactly the goal of your content piece is, and who your audience is. The research that has been done seems to favorite articles that have over 3,000 words as they generate the most organic traffic. However, when it comes to content it's much more important to focus on the topic and the quality of the article you're writing.
- Determining how long a blog post should be depends on who the audience is, as well as the desired content goals.
- Longer posts aren't always necessarily better than shorter posts and the length should best serve the needs of the audience.
- Make sure to define your audience and consider whether you are writing for experts or amateurs.
"A good content strategy will address both short- and long-form content needs. Let’s examine these factors in more detail and determine the best blog post length for each."