Online businesses should be taking a data-driven approach in terms of how they market their content. Metrics such as bounce rates, number of backlinks, click-through-rate, and conversion rate, can all be useful in tailoring their marketing strategies. Other information like audience demographics can be helpful in targeting the correct potential customers. By researching all the necessary information and putting a plan in place to utilize data-driven metrics, marketers will be able to grow their brand more efficiently, which leads to bigger profits in the long run.
- So much content is being written every minute, that nobody could read all the content from one single minute, if they had their whole life to do it.
- It has gotten easier to produce content that is personally targeted, and centered on the specific audience.
- SEO data puts a customer's needs and wants out there, without a marketer needing to guess what is needed or wanted.
"To put that in perspective, that means there are 86,400 WordPress posts every hour."