Approximately 39% of marketers claim that writing email marketing are the number one areas in which their company does not completely meet the bar. Since email marketing is shown to bring in some of the highest conversion rates of 2022, lacking in this area is far from ideal. When it comes to the area in which most marketers aspire to do better in, this ended up being social media marketing. However, experts warn that it is important to look to social media marketing as a tool or a channel as opposed to an actual skill.
- Almost have of marketers have started to focus on social media marketing, but by doing this, they are ignoring other important areas.
- When surveyed, just under 40 percent of people felt that the biggest weaknesses that their departments had was in the areas of writing and email marketing.
- Email marketing is important, and is considered to be one of the marketing forms that brings the most success.
"Recently, Unsupervised surveyed 748 marketers with the goal of better understanding their preferences regarding tools, professional aspirations and goals."