Creating content is important for success of most businesses in today’s digital world. In order to fully utilize the benefit of digital content, marketers need to integrate their production with social digital platforms. The usage of these platforms is growing exponentially, especially when it comes to unique visits. In order to get the best return on your marketing investment, you need to start by determining which channels make sense for your product or service. Only when this choice is made you should start working on specific strategy.
- Study suggests B2B marketers have judged their content marketing efforts as moderately to extremely effective more than 70% of the time.
- When you merge content with social media, you fit your writing, pictorial, video, creation efforts into the medium, which is usually requires postings.
- Develop a content calendar, both to keep content fresh and to avoid getting a spammer label.
“Social media is a collective term that refers to websites and applications designed to allow people to communicate, share content, collaborate, and interact efficiently in real time.”