While it is important for businesses to have link building strategies, many don't focus enough on internal links. Their focus tends to be more on backlinks, even though most internet content doesn't contain backlinks. Dealing with internal links can be tricky, as is shown with the statistic that almost two thirds of links to sites are dead. One study showed that for sites that had 40-44 links, that translated into 8 clicks, while those wit 10-14 links only got 2 clicks.
- It is interesting how much time business spend trying to get backlinks, when most of the content out there doesn't have any backlinks.
- One big problem that marketers come up against, is that around two thirds of links aren't live.
- Anchor text is shown to be important, but once you get over twenty five variations, the advantage goes away.
"A link-building strategy is vital for any solid SEO plan. This includes not only getting external links to get more authority, but also exploring internal links (and we shouldn’t underestimate the opportunities they bring)."