Off Page SEO is a very important aspect of SEO in general and there are ways that you can take advantage of it. Off page SEO tells Google what others think about your site, so if you have a bunch of valuable links pointing towards your site, Google will assume your site has great content. When it comes to the top result on Google, that result with have an average of 3.8 times more backlinks than the next highest result. Finally, make sure to lay out your internal pages well to focus on off page SEO.
- When it comes to search results, the number one result on Google has 3.8 times the amount of backlinks than the results in positions two through ten.
- Off page SEO tells Google what other people think about your site, so it's important to have valuable content throughout.
- One of the biggest keys to ranking higher in off page SEO is to make sure that your internal pages are optimized.
"Many activities that don’t result in a standard link on other sites are important for off-page optimization."