Any website that wants to increase its online presence using digital marketing solutions realizes that landing pages are necessary. These are the desired locations that businesses want their users to reach after using ads, email campaigns, and posts on social media. Therefore, it is essential to create a good landing page, but this requires a lot of work to do so. Your business’ landing page metrics should include pageviews, traffic origin, conversion and bounce rates, as well as the rate of abandonment.
- When an engaged email recipient gets a link to follow to a site it generally arrives at the landing page.
- Certain metrics allow businesses to assess the appeal and usability of their landing page. One such metric is pageviews.
- This metric simply enumerates the number of times individual online users have stopped in to view your site.
“To ensure that you are getting a good return on your investment, you should monitor how your landing page is performing.”