If you run a website, you should be using internal links to help boost your search engine ranking. Basically, internal links are links from one page or article on your site to another. This helps readers navigate your content better, but allows improve site authority. These links help search engines like Google map out your site and index it faster. Some of the best places for internal links are blog posts, landing pages, and even old content that is being repurposed.
- Internal links point from one page to another page at the same site, and should be included on landing pages and blog posts.
- Internal links improve indexing and dwell time, and can help to promote buried content.
- Think about what helps users and don't force internal links where they aren't natural.
"Like backlinks, internal links connect to other pages on your site and boost authority."