In order to stay ahead in the business world, and to promote your small business or company to the highest extent that you can, you have a duty to understand and implement new and innovative marketing tactics. The marketing world is a complicated one, but experts in the field are always researching … [Read more...]

Email marketing has been a very effective way to get shoppers to spend money at the company's website. An excellent marketing strategy is to send lots of emails offering special deals, free shipping and showcasing products to the customer. An email can be sent every day offering special deals on … [Read more...]

How does one judge campaign success without losing focus on the main metrics determining financial overviews? Marketing statistics, search engine results, and other factors also matter. Whether or not they provide a full picture or not depends on the usage of available statics. When finding … [Read more...]

According to thought leader Stephan Bajaio, building valuable long-term content should always be the centerpiece of marketing strategy. Search engine algorithms change because they are trying to better serve their users. Therefore, marketers need to adopt a customer-first approach to content. … [Read more...]

Use of images is even more important than the written section of content, and a well-placed picture can make a strong impression to potential customers. Infographics can display data in an easy-to-absorb visual format, and highlight comparisons and key points very effectively. Logos increase brand … [Read more...]

There is becoming a trend in marketing where there is being a greater importance placed on cause marketing. Cause marketing in simplest terms is just marketing with regards to a cause that affects many people such as environmental issues like climate change. Brands are now aligning themselves with a … [Read more...]

Unlike many other industries, banks have access to a wealth of their customers personal information. With access to information about customer spending and income, it is possible to target the banking experience to the customer rather than using a one-size fits all marketing campaign. Individualized … [Read more...]

Brian Fanzo started out with humble beginnings working as a teen in a frozen yogurt shop in Virginia Beach and now is a CEO, founder and keynote speaker. Throughout his career, Brian has successfully identified strategies to make your brand or content stand out against your competitors. To start, … [Read more...]

Digital marketing is an essential part of the advertising strategies for modern-day companies. The extreme amounts of data on consumers and their buying patterns allows for very customized and specific targeting. With knowledge of what buyers want, and which demographics generate the most leads, … [Read more...]

If you want to become a better writer and have your writing get noticed, you should start implementing these tips into your writing. First, use shorter sentences and shorter paragraphs as that will not only challenge you and your writing style, but it will make your work stand out. Use a vast … [Read more...]