How does one judge campaign success without losing focus on the main metrics determining financial overviews? Marketing statistics, search engine results, and other factors also matter. Whether or not they provide a full picture or not depends on the usage of available statics. When finding substantial data doesn’t work the traditional way, using other methods through observation of internet results is also workable. Always have more than one method to measure campaign results in order to gain the best viewpoint when bringing for reports during key months. There may be very limited results sometimes, but always go for the picture the presents both the good and the bad in balanced view that can bring about better understanding for a situation or circumstance that can occur unexpectedly.
- The latest edition of Gameplan For Growth will take a look at how you can use different Key Performance Indicators to find new business insights.
- PALO Creative is a cutting-edge, innovative marketing agency founded 20 years ago by Rob Palowitz.
- PALO Creative’s carefully-designed campaigns include a mixture of video, social media, and graphic design, along with more traditional forms of marketing.
“Financial metrics don’t always show the full picture. There’s not much substance in the way of clearly defining which marketing tactics are working and which ones aren’t.”